Alpha Salmon goes Country Racing 2009
In early August 2009, Alpha Salmon launched the new Country Racing Victoria’s web portal. The account was won through a competitive pitch where Alpha Salmon demonstrated our professionalism and skilful knowledge in the racing industry.
Alpha Salmon have renewed CRV’s confidence from a history of poor services received through their online facilitators that did not understand the industry and their needs.
Country Racing Victoria is an industry body for country racing and represents over 60 clubs in Australia. The result of the portal must reflect and help the clubs and CRV exhibit and promote their activities at the clubs.
The new website – www.countryracing.com.au is a key step in exuberating the support CRV represents for its clubs. The portal allows individual clubs to manage race days, club information, club records, membership, owners information, travel and accommodation within the CRV web portal which helps to promote events and key races occurring at their club.
Both Country Racing Victoria and Alpha Salmon are very pleased with the results of a dynamic collaboration. This showcases Alpha Salmon's strength in possessing the knowledge and understanding in horse racing related industries which encompasses sports, betting and wagering, fashion, entertainment, and event hospitality.
“...CRV had experienced a history of poor service in relation to our online facilitator and therefore sought another provider for our online needs.
As part of this process we were recommended Alpha Salmon and approached the company to submit a tender proposal for a revamped CRV website, along with several other providers.
From the outset, the professionalism and skilled knowledge exhibited by the Alpha Salmon team, renewed CRV’s faith in website providers.
CRV has been thoroughly pleased with the positive attitude of Alpha Salmon and their willingness to immediately assist when required. Thanks to their superb work, the launch of the CRV website went smoothly and every racing club that we represent has been extremely pleased with the result.
Importantly, the customer experience has been significantly improved and visitations are up.
I would recommend working with Alpha Salmon to everybody and look forward to continuing our relationship with Alpha Salmon over the coming years.” Mr Bradley Thomas, Communications Co-ordinator of CRV added.