Australian Broadband Survey 2009

This 2009 Australian Broadband Survey was run for a month in January 2010. It was an open survey conducted by Whirlpool.net.au. It is important o npte that the results are not normalised - the majority of the 23,683 respondants were opinion leaders and informed consumers.

To quote the survey report, "The group surveyed are more likely to be advising friends, family and co-workers on which ISP to join. Broadband service providers should pay close attention to this demographic, as their influence wields significant impact."

Highlights of the report include:

Internet Filtering

• Over 90% of respondants do not support mandatory internet filtering.
• Internet users believe the priority for the Government in terms of internet safety should be:

• 84% of users believed they knew how to sidestep any mandatory filtering.
• 44% of users consider mandatory filtering would affect their voting in the next Federal election.
  
  

Broadband Marketplace

• 53% believe that broadband value has not improved in the last 12 months.
  
  

Wireless

• 49% of respondants have a WiFi enabled laptop as a secondary computer.
• 63% don't see 3G wireless broadband as a viable replacement for home internet access.
  
  

Broadband Use

• Fast internet surfing and faster downloads are the most important factors in having broadband (85%).
• 90% of connections have more than one computer attached to them.
• 65% are achieving access speeds of greater than 5Mbit/s.
  
  

ISPs

• The top three reasons that respondants left their previous ISP were:

• The top three reasons that would entice respondants to change ISP are:

View the complete report.

Posted by: Mike Boyd, Strategy Director