Vodafone Australia today launched an innovative, new web tool called ‘Vodafone Finder’, making it easier than ever for customers to select a mobile phone plan to meet their individual needs. Vodafone Finder is available online at: http://store.vodafone.com.au/vodafonefinder.aspx

 

Vodafone Finder is free to use and cuts through the complexity and confusion of choosing a mobile cap or plan. Customers complete a simple online questionnaire, which requires them to nominate their average number of calls and text messages per day, average call time, as well as their preferences for mobile internet and mobile email. Customers can even choose their preferred mobile handset manufacturer. Vodafone Finder then automatically compares all Vodafone plans against customers’ preferences to provide a very specific selection of plans and caps that meet their individual needs.

 

“In trying to cater to every conceivable type of customer, the Australian mobile industry has created hundreds of mobile caps and plans, which can make it difficult for customers to choose the cap that’s right for them,” said Edward Goff, General Manager, Consumer Markets at Vodafone Australia. “Vodafone Finder is a common sense approach to marketing that uses some very clever technology to make it as simple as possible to find the right cap.”

 

“Vodafone is again first to market with an innovative, new approach that eliminates ‘cap confusion’ and ensures the cap fits,” added Goff. “The simple beauty of Vodafone Finder is that most customers will save money because the cap they choose is virtually customised to their individual usage requirements.”

 

“These days every dollar counts, so choosing the correct cap, contract or payment plan is crucial. This tool helps our customers to choose the ideal cap or plan for their needs, so they get maximum value for money. It’s simple to use and understand, and it’s sure to make choosing the right mobile plan easier than ever before,” explained Edward Goff.

 

Vodafone Finder was designed by Australian digital consultant, Kineo, who worked with Alpha Salmon for the innovative technical implementation. Both Kineo and Alpha Salmon worked with Vodafone to analyse current consumer offerings, behaviour and insights before designing and developed the online application.

 

Rob DePinto of Kineo commented, “The end product is a simple, user friendly tool for Vodafone customers. The Vodafone Finder also delivers insights on the types of plans and solutions customers are looking for, allowing Vodafone to respond accordingly and offer better value on those particular plans quickly and efficiently.”

 

Kelvin Chang of Alpha Salmon said, “Working with Vodafone and Kineo, Alpha Salmon is proud to have delivered such an innovative solution to cater the ever changing customers’ spending pattern, especially their mobile usage.”

 

Click here to download the Vodafone news release.

 

Media contacts:

Dominic Hilton-Foster, Vodafone Australia

Email: Dominic.Hilton-Foster@vodafone.com

Mobile: 0405 703 495

 

Steve Munachen, Pulse Communications

Email: steve@pulsecom.com.au

Mobile: 0404 014 930

 

Vodafone is the world's leading international mobile communications group with approximately 289 million proportionate customers as of 31 December 2008. Vodafone currently has equity interests in 27 countries across five continents and over 40 partner networks worldwide. For more information, please visit www.vodafone.com. Vodafone Pty Limited ABN 760 62 954 554

 

Kineo (www.kineo.com.au) is a premium strategic digital consultancy helping marketers unlock the potential of innovation for their brands and business.  Kineo's consulting approach translates clients' business vision and objectives into a strategic road map, geared to maximise every marketing $, every step of the way.  Kineo's approach removes the guess work from marketing, and produces actionable insights for brands hinged on creating accountability and delivering ROI. 

 

Alpha Salmon is a digital technology solutions company providing e-marketing centric and e-business solutions. Alpha Salmon offers consultancy services to facilitate project development in online marketing, corporate back-office support, and internet applications delivery, such as the Vodafone eStore. For more information, visit www.alphasalmon.com.au

 

© Vodafone Pty Limited 2009: VODAFONE and the Vodafone logos are trade marks of the Vodafone Group.

Other product and company names mentioned herein may be the trade marks of their respective owners.